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Watchdog ruling on Matlock Moor carbon figure

A watchdog has asked a firm to stop overstating the carbon-saving benefits of its proposed wind farm. ...AMP spokesman Jon McLeod said: "West Coast's misinformation has been shown up for what it is – green spin designed to bounce a well-meaning community into accepting a disfiguring turbine development.

A watchdog has asked a firm to stop overstating the carbon-saving benefits of its proposed wind farm.

West Coast Energy claimed its planned Matlock Moor wind farm "could displace CO2 emissions of between 295,650 and 719,415 tonnes" in leaflets.

But the Advertising Standards Authority asked it to stop using the figures after Keith Moore, of ActionAgainst Matlock Moor Windfarm Proposal (AMP), complained.

AMP spokesman Jon McLeod said: "West Coast's misinformation has been shown up for what it is – green spin designed to bounce a well-meaning community into accepting a disfiguring turbine development.

"By overstating the potential CO2 savings by over 200 per cent, West Coast has, deliberately or not, misled the public and politicians. This ruling is a major blow to the turbine proposal."

Firm director Matthew Hayes agreed to stop using the figures, but said his firm had followed Government guidelines and never intended to mislead.

Mr Hayes added: "Emissions offset could vary depending on whether savings are against a coal-fired or gas-fired power station.

"A range was expressed, giving best and worst case scenarios."

The ASA accepted West Coast's assurances and no... more [truncated due to possible copyright]  

A watchdog has asked a firm to stop overstating the carbon-saving benefits of its proposed wind farm.

West Coast Energy claimed its planned Matlock Moor wind farm "could displace CO2 emissions of between 295,650 and 719,415 tonnes" in leaflets.

But the Advertising Standards Authority asked it to stop using the figures after Keith Moore, of Action Against Matlock Moor Windfarm Proposal (AMP), complained.

AMP spokesman Jon McLeod said: "West Coast's misinformation has been shown up for what it is – green spin designed to bounce a well-meaning community into accepting a disfiguring turbine development.

"By overstating the potential CO2 savings by over 200 per cent, West Coast has, deliberately or not, misled the public and politicians. This ruling is a major blow to the turbine proposal."

Firm director Matthew Hayes agreed to stop using the figures, but said his firm had followed Government guidelines and never intended to mislead.

Mr Hayes added: "Emissions offset could vary depending on whether savings are against a coal-fired or gas-fired power station.

"A range was expressed, giving best and worst case scenarios."

The ASA accepted West Coast's assurances and no formal action was taken.


Source: http://www.matlockmercury.c...

MAR 26 2009
http://www.windaction.org/posts/19578-watchdog-ruling-on-matlock-moor-carbon-figure
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