An analysis of Whole Foods’ January 9, 2006, “wind energy” Purchase

The natural foods grocery chain, Whole Foods, failed to do its homework when it agreed to buy “wind energy” and, thereby, launch the nation’s largest demonstration to date of “ green energy” pseudo-environmentalism!

Three of the interesting conclusions from the analysis:

• “109 huge (32+ story, 350+ foot), low electricity producing wind turbines will be needed to produce the 458,000,000 kWh of “wind generated” electricity that Whole Foods has (in theory) purchased.”

• “$1 million spent for energy efficient light bulbs would avoid the use of 171,550,000 kWh of electricity over 5 years -- which is more than 3 times the 56,064,000 kWh of electricity that a $1,000,000 wind turbine might be able to produce over 20 years!”

• “Like the leaders in other organizations that have undertaken similar pseudo-environmental actions, it appears that Whole Foods executives thought only about the favorable PR benefits they would enjoy, while failing to consider the adverse impacts of their action.”

Editor's Note: According to the World Resources Institute and the U.S. Environmental Protection Agency the top 10 purchasers of 'wind energy' are:

Whole Foods Market Inc. 458,000 megawatts (a year)
Johnson & Johnson 295,000 MW
DuPont & Co. 170,000 MW
Starbucks Corp. 150,000 MW
IBM Corp. 110,000 MW
Safeway Inc. 78,000 MW
HSBC 66,000 MW
NatureWorks LLC 59,000 MW
Advanced Micro Devices Inc. 52,500 MW
WhiteWave Foods 49,500 MW

1 Whole Foods Wind Energy Pseudo Environmentalism

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JAN 27 2006
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