What's the problem with the Pickens Plan? We've been told that the main obstacles to wind power are financial and technological. The Pickens Plan buys into this logic. But senior wind leaders know more. They have revealed that while technology and investment matter, one of their biggest challenges to installing large wind farms is building social acceptance. Don't Americans love wind power? A 2008 Zogby International public poll reported that 85 percent of the 7,000 Americans surveyed agreed that federal incentives should support wind-energy development. While polls show that most Americans overwhelmingly support wind power in theory, few communities are asking for large-scale wind projects in their back yards. ...While the Pickens Plan is bold, it lacks a nuanced understanding about the obstacles to wind power. Where there is a lack of social acceptance, it is often the result of industry players who assume that "green" power is always welcome and can operate outside the bounds of the democratic process. The Pickens Plan shares some of this hubris.