Opinions
BP, a master of 'greenwashing' its public image through advertising, is rushing back to its petroleum base. In reality, it never left it
In other words, the ad campaign was little more than "greenwashing" -- disinformation intended to present an environmentally responsible public image. BP wanted journalists, politicians, investors and environmentalists to perceive it as a "socially responsible" leader and reward it accordingly.
...Meanwhile, BP's total wind and solar electrical output last year was barely enough to keep the lights burning in Regina, Sask. -- and thoughtful observers began to realize that wind and solar aren't quite as eco-friendly as activists claim.
March 8, 2003
by Paul Driessen
in National Post
For two years, the world's second largest hydrocarbons producer spent many dollars on a clever public relations and advertising campaign to convince consumers that BP no longer stands for British Petroleum, but for Beyond Petroleum.
One ad proclaimed, "We're one of the largest producers of natural gas ... and are investing in the new energy sources of the future -- hydrogen and wind. It's a start." Another tried to get beyond the guffaw test with the line: "We believe in alternative energy. Like... [continue via Web link]
One ad proclaimed, "We're one of the largest producers of natural gas ... and are investing in the new energy sources of the future -- hydrogen and wind. It's a start." Another tried to get beyond the guffaw test with the line: "We believe in alternative energy. Like... [continue via Web link]
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