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Utilities Reject 'Greenwash' Claims
The University of Michigan's Erb Institute for Global Sustainable Enterprise. Greenhouse Gas Reductions or Greenwash? looks at utility companies that participate in the Department of Energy's Voluntary Greenhouse Gas Registry to determine if their claimed CO2 reductions equal their actual reductions. ("Greenwashing" is when a company purports to be environmentally friendly, but its actions indicate the opposite.) ..."They report on a project level, so they chose to tell you good things, but they don't tell you the bad," says Lyon, a professor of sustainable science, technology and commerce and of economics, public policy and natural resources at the University of Michigan. "We weren't trying to call out the worst companies," he says. "We're trying to show that this is pretty much a worthless number."
November 13, 2007
by Tara Weiss
in Forbes
It's hard for consumers to buy almost any product these days without being bombarded by information about the company's "good works." Whether it's an oil or automobile company caring for the environment, or a coffee shop's commitment to fair trade, the image of a "caring" company is everywhere.
But how much of it is real and how much of it is just for PR purposes?
That question is at the heart of a study published by The University of Michigan's Erb Institute for Global Sustainable Enterprise. Greenhouse Gas Reductions or Greenwash? looks at utility companies that participate in the Department of Energy's... [continue via Web link]
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